The Problem
Cloudhill Productions is a video production company run by Russ and Gary. They came to me looking for a simple but eye-catching logo they could use to launch their business. As they were planning to enter the B2B environment they were keen to present a professional image, but keep some semblance of their personalities within it.
The Solution
The finished logo is based around the concept of a child’s paper theatre, with bold cut-outs of both a hill and a cloud is suspended on as piece of string. These playful elements are offset by the simple square box that contains them, making the logo appear more formal than its content would suggest.
Finally, the type is created from a combo of a formal slab-serif font, and a sample of Russ’ handwriting. A literal interpretation of displaying the founders’ personality.
