Andrew Ley

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The Importance of Difference or: Drowning in the Sea of Options

August 3, 2013 by Andrew Ley Leave a Comment

Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will you need a jacket? White toast or brown? Jam or marmalade? Orange or apple juice? Tea or coffee? And all this before you’ve even finished breakfast! Some of these questions are easy; maybe the answer’s […]

Filed Under: Branding, Difference Tagged With: Defining Your Brand, Difference, The Building Blocks of Branding

Making a Difference: How to Establish a USP

February 15, 2013 by Andrew Ley Leave a Comment

The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP  gives a focal point […]

Filed Under: Branding Tagged With: Defining Your Brand, The Building Blocks of Branding

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  • I just entered @AutoTrader_UK’s monthly️ #ElectricCarGiveaway & you can too! This month’s prize is a Smart EQ ForFo… https://t.co/6DMcrpEvqB July 1, 2022 9:24 am
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