Andrew Ley

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Brand Personality and the Brand Deck

July 12, 2017 by Andrew Ley

The brand deck brand personality cards.

Brand personality is at the core of every great brand. From Innocent Drinks’ cheeky, irreverent language to BMW’s confidence, every brand has a personality dictating the tone of their language, imagery and style. That’s why, whenever I work with someone to define and create their brand, I start with defining the brand personality. Defining brand […]

Filed Under: Branding

Revisiting the Coldharbour Mill Museum brand

June 29, 2017 by Andrew Ley

One of the things I love most about being a designer is seeing work I produce out in the real world. That’s why I was delighted to be invited to the opening of the Fox Brothers’ exhibition at Coldharbour Mill Museum: Not just to see the exhibition, but to have a look around the site […]

Filed Under: Branding, Branding Design, Design, Graphic Design, Logo Design Tagged With: Coldharbour Mill, Museum Branding

I Don’t Like Stephen King

April 6, 2015 by Andrew Ley

I’ve never enjoyed any of Stephen King’s books. Something about his writing style strikes me as immature, the plot twists always seem predictable, and I can never relate to the main characters in the same way I do with other novelists’. I have friends who love his books, people whose literary opinions I trust and […]

Filed Under: Branding, Business

The Importance of Difference or: Drowning in the Sea of Options

August 3, 2013 by Andrew Ley Leave a Comment

Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will you need a jacket? White toast or brown? Jam or marmalade? Orange or apple juice? Tea or coffee? And all this before you’ve even finished breakfast! Some of these questions are easy; maybe the answer’s […]

Filed Under: Branding, Difference Tagged With: Defining Your Brand, Difference, The Building Blocks of Branding

Keeping your Brand Promise

February 24, 2013 by Andrew Ley Leave a Comment

Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail to live up to the promises made in its action-filled trailers and hyperbolic advertising campaign? How would you feel if I told you that some of your customers had this feeling after using your Brand? Your Brand […]

Filed Under: Branding, Business Tagged With: brand promise, The Building Blocks of Branding, venn diagram

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  • I just entered @AutoTrader_UK’s monthly️ #ElectricCarGiveaway & you can too! This month’s prize is a Smart EQ ForFo… https://t.co/6DMcrpEvqB July 1, 2022 9:24 am
  • From my blog: "Keeping your Brand Promise". https://t.co/VHp83ohBdJ June 29, 2022 12:15 pm
  • From my blog: "'The Foxes: A Family Business' Exhibition". https://t.co/D8q49lI3IF June 27, 2022 12:11 pm
  • From my blog: "What is a Brand?". https://t.co/K9QG6Q1R5w June 25, 2022 12:04 pm
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Andrew Ley Graphic Design

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Unless otherwise stated, all content copyright Andrew Ley © 2022.