Andrew Ley

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The Importance of Difference or: Drowning in the Sea of Options

August 3, 2013 by Andrew Ley Leave a Comment

Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will you need a jacket? White toast or brown? Jam or marmalade? Orange or apple juice? Tea or coffee? And all this before you’ve even finished breakfast! Some of these questions are easy; maybe the answer’s […]

Filed Under: Branding, Difference Tagged With: Defining Your Brand, Difference, The Building Blocks of Branding

Keeping your Brand Promise

February 24, 2013 by Andrew Ley Leave a Comment

Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail to live up to the promises made in its action-filled trailers and hyperbolic advertising campaign? How would you feel if I told you that some of your customers had this feeling after using your Brand? Your Brand […]

Filed Under: Branding, Business Tagged With: brand promise, The Building Blocks of Branding, venn diagram

Making a Difference: How to Establish a USP

February 15, 2013 by Andrew Ley Leave a Comment

The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP  gives a focal point […]

Filed Under: Branding Tagged With: Defining Your Brand, The Building Blocks of Branding

What is a Brand?

October 3, 2012 by Andrew Ley Leave a Comment

When many people say brand, they use the word to describe a particular product or service (e.g. my mum’s always used the same brand of washing powder).  The word brand is also commonly used to refer to the things that make a product identifiable, such as logos, colour palettes or fonts. Branding is quite often […]

Filed Under: Branding, Business Tagged With: The Building Blocks of Branding

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  • I just entered @AutoTrader_UK’s monthly️ #ElectricCarGiveaway & you can too! This month’s prize is a Smart EQ ForFo… https://t.co/6DMcrpEvqB July 1, 2022 9:24 am
  • From my blog: "Keeping your Brand Promise". https://t.co/VHp83ohBdJ June 29, 2022 12:15 pm
  • From my blog: "'The Foxes: A Family Business' Exhibition". https://t.co/D8q49lI3IF June 27, 2022 12:11 pm
  • From my blog: "What is a Brand?". https://t.co/K9QG6Q1R5w June 25, 2022 12:04 pm
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