Andrew Ley

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The Importance of Difference or: Drowning in the Sea of Options

August 3, 2013 by Andrew Ley Leave a Comment

Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will you need a jacket? White toast or brown? Jam or marmalade? Orange or apple juice? Tea or coffee? And all this before you’ve even finished breakfast! Some of these questions are easy; maybe the answer’s […]

Filed Under: Branding, Difference Tagged With: Defining Your Brand, Difference, The Building Blocks of Branding

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