Andrew Ley

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Making a Difference: How to Establish a USP

February 15, 2013 by Andrew Ley Leave a Comment

The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP  gives a focal point […]

Filed Under: Branding Tagged With: Defining Your Brand, The Building Blocks of Branding

What is a Brand?

October 3, 2012 by Andrew Ley Leave a Comment

When many people say brand, they use the word to describe a particular product or service (e.g. my mum’s always used the same brand of washing powder).  The word brand is also commonly used to refer to the things that make a product identifiable, such as logos, colour palettes or fonts. Branding is quite often […]

Filed Under: Branding, Business Tagged With: The Building Blocks of Branding

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Latest from my Twitter

  • From my blog: "Exeter Social Media Cafe". https://t.co/jGt12S1hJ7 May 20, 2022 12:10 pm
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