Andrew Ley

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Keeping your Brand Promise

February 24, 2013 by Andrew Ley Leave a Comment

Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail to live up to the promises made in its action-filled trailers and hyperbolic advertising campaign? How would you feel if I told you that some of your customers had this feeling after using your Brand? Your Brand […]

Filed Under: Branding, Business Tagged With: brand promise, The Building Blocks of Branding, venn diagram

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