I’ve never enjoyed any of Stephen King’s books. Something about his writing style strikes me as immature, the plot twists always seem predictable, and I can never relate to the main characters in the same way I do with other novelists’. I have friends who love his books, people whose literary opinions I trust and […]
Keeping your Brand Promise
Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail to live up to the promises made in its action-filled trailers and hyperbolic advertising campaign? How would you feel if I told you that some of your customers had this feeling after using your Brand? Your Brand […]
What is a Brand?
When many people say brand, they use the word to describe a particular product or service (e.g. my mum’s always used the same brand of washing powder). The word brand is also commonly used to refer to the things that make a product identifiable, such as logos, colour palettes or fonts. Branding is quite often […]