I’ve never enjoyed any of Stephen King’s books. Something about his writing style strikes me as immature, the plot twists always seem predictable, and I can never relate to the main characters in the same way I do with other novelists’. I have friends who love his books, people whose literary opinions I trust and […]
Exeter Social Media Cafe
Last Wednesday saw the inaugural Exeter Social Media Cafe, a free event helping local organisations to make better use of social media. The Cafe takes the form of an informal drop-in session; with a team of volunteer social media experts on hand to answer questions. Get some free Social Media help for your Biz or Group […]
The Importance of Difference or: Drowning in the Sea of Options
Decisions, Decisions, Decisions You’re faced with an unbelievable number of decisions every day. What are you going to wear? Will you need a jacket? White toast or brown? Jam or marmalade? Orange or apple juice? Tea or coffee? And all this before you’ve even finished breakfast! Some of these questions are easy; maybe the answer’s […]
Keeping your Brand Promise
Have you ever walked out of the cinema feeling let down? Did the film you had just seen completely fail to live up to the promises made in its action-filled trailers and hyperbolic advertising campaign? How would you feel if I told you that some of your customers had this feeling after using your Brand? Your Brand […]
Making a Difference: How to Establish a USP
The cornerstone of a stand-out brand is a single, strong message. A message that creates a very clear image in the minds of its audience. This is the USP; the Unique Selling Point (or Proposition; whichever you prefer). A USP is an invaluable tool for any business. A well defined USP gives a focal point […]
What is a Brand?
When many people say brand, they use the word to describe a particular product or service (e.g. my mum’s always used the same brand of washing powder). The word brand is also commonly used to refer to the things that make a product identifiable, such as logos, colour palettes or fonts. Branding is quite often […]